Poilievre is going all-in on his pro-worker message with appeals to ‘ordinary people’
The pro-worker turn from Poilievre has made some free-market conservatives chafe
OTTAWA — Conservatives are doubling down on the party’s appeals to “ordinary people” this Labour Day Monday with a multi-pronged advertising campaign designed to woo workers.
A 60-second television ad celebrates “the people who rise when it is still dark” and describes a litany of problems that plague them, including crime, inflation and unaffordable housing. The ad ends on a hopeful note, with a voiceover from Conservative Leader Pierre Poilievre describing a “new dawn rising” where “everyone gets a fair shot at a good life.”
That advertisement will be accompanied by a similar 30-second TV commercial and a 30-second radio ad calling NDP Leader Jagmeet Singh a “sellout” for continuing to prop up the Liberal government.
By now, it’s become common to see Canada’s conservative parties making overt appeals to unions and blue-collar workers, and Poilievre has been hammering home his message to the “common people” for two years.
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