September 9, 2024
“The parties on the left abandoned working-class people a long time ago. They are more concerned about boutique social issues instead of what matters to workers — good jobs with pensions and benefits, like those in skilled trades,” said McNaughton.

Poilievre is going all-in on his pro-worker message with appeals to ‘ordinary people’

The pro-worker turn from Poilievre has made some free-market conservatives chafe

OTTAWA — Conservatives are doubling down on the party’s appeals to “ordinary people” this Labour Day Monday with a multi-pronged advertising campaign designed to woo workers.

A 60-second television ad celebrates “the people who rise when it is still dark” and describes a litany of problems that plague them, including crime, inflation and unaffordable housing. The ad ends on a hopeful note, with a voiceover from Conservative Leader Pierre Poilievre describing a “new dawn rising” where “everyone gets a fair shot at a good life.”

That advertisement will be accompanied by a similar 30-second TV commercial and a 30-second radio ad calling NDP Leader Jagmeet Singh a “sellout” for continuing to prop up the Liberal government.

By now, it’s become common to see Canada’s conservative parties making overt appeals to unions and blue-collar workers, and Poilievre has been hammering home his message to the “common people” for two years.

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