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As Jason Kenney promotes a “fight back” strategy to defend the province’s energy industry, some oilpatch members are embarking upon their own effort to stand up for the sector.
A video posted on social media this week — created by a newly formed group called Canadians for Canada’s Future and initiated by the leaders of at least two major petroleum producers — is going viral, attracting attention in the sector.
It’s not simply the fact Birchcliff Energy CEO Jeff Tonken and Tourmaline Oil CEO Mike Rose wanted to kick-start a campaign that unabashedly declares pride in the work done in Canada’s energy sector.
It also has a tone that’s decidedly different from other pro-industry campaigns.
“Today we say, enough is enough,” the narrator declares.
“For too long, we have been taken for granted by all-too-many people who vigorously condemn what we do, while relishing in the fruit of our labour — every day of their lives.”
It’s not quite Peter Finch in the movie Network proclaiming, “I’m as mad as hell, and I’m not going to take this anymore.”
But it’s getting close.
[…]
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