More than 20,000 Britons have switched from getting their milk in plastic containers to reusable glass bottles in just four weeks through a grocery delivery scheme.
Sign-ups soared to the Müller-owned Milk & More service, which sees a return to traditional, milkman-style morning deliveries left at your doorstep.
Research by the firm suggests that 16 per cent of Britons will pay more for their groceries if they know that they are sold in recyclable packaging.
UK milk and grocery doorstep delivery service Milk & More reported the significant surge in new customers today, alongside revealing that 75,000 people in total have signed up to its reusable-based scheme in the past year.
Of the new sign-ups, 90 per cent chose to have their milk delivered in glass bottles — each of which are reused an average of 25 times.
The uptake of this service is indicative of a growing trend towards lifestyle choices that reduce an individual’s plastic waste.
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