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President Trump has an uncanny instinct for slogans that capture the moment. It may come from his years of experience marketing everything from hotels, golf courses, ties, real estate developments, TV shows, and other products.
In 2015, he came up with MAGA – Make America Great Again. This motto exactly fit the mood of his supporters and mystified and enraged his opponents. Conservatives had a deep feeling that America was slipping away. It was the same worry which led to the rise of President Ronald Reagan, the candidacy of Ross Perot, the 1994 Contract with America revolution, and the Tea Party movement. It encapsulated a deep-rooted fear of the Left, an arrogant national establishment, a news media-entertainment elite which expressed contempt for America, and left-wing radical groups committed to undermining and repudiating our nation and its history.
The Trump genius was understanding that a MAGA hat was far more attractive to his supporters than a Trump hat. Other candidates stood for themselves. Trump stood for America.
President Trump hasn’t forgotten this important point. As he said this week of the 2020 election: “Don’t ever forget this election is about you. It’s about your family, your future, and the fate of your country.”
This brilliant co-option of patriotism – and identification of candidacy with country rather than self – enrages and infuriates the Left and the establishment.
Now, running for re-election, he needs a slogan which sharply draws the contrast with anyone nominated by the Democrats.
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See Also:
(2) Iran’s Long Game, and Trump’s Too
(3) Pentagon secretly struck back against Iranian cyberspies targeting U.S. ships
(4) Pelosi called Trump Friday, asked him to halt ICE raids: report
(5) Inching Back toward the Rule of Law
